YouTube Premium Lite launches within the US, however adverts aren't utterly gone

Abstract

YouTube is rolling out its cheaper Premium Lite subscription to all customers within the US.
Premium Lite prices $8 per 30 days, $6 lower than YouTube Premium’s $14 month-to-month payment.
YouTube Premium Lite presents an ad-free viewing expertise on “most movies,” however adverts will nonetheless be current on music movies and YouTube Shorts. You can also’t obtain movies for offline use or play movies within the background on the app.

After weeks of hypothesis, YouTube has lastly formally launched its Premium Lite subscription service within the US.

YouTube Premium Lite permits customers to observe “most movies” ad-free on YouTube for $8 per 30 days, which is $6 lower than YouTube Premium’s $14 month-to-month payment. Though Premium Lite is a extra inexpensive possibility, it has some limitations. Whereas the subscription removes adverts from most creator movies, together with these on gaming, style, and information, adverts will nonetheless seem on music movies and YouTube Shorts.

YouTube Premium Lite is rolling out to all customers within the US and can develop to all customers in YouTube’s present pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube says it plans to develop Premium Lite to further nations later this 12 months. It’s nonetheless a pilot program, that means YouTube would possibly change it primarily based on suggestions earlier than rolling it out globally.

Although YouTube has mentioned that the Premium Lite tier is
now available in the US
, the choice has not proven up as an possibility simply but on the official YouTube Premium web page, so for those who’re fascinated with subscribing, you might have to test again later to entry this new possibility.

YouTube Premium

What’s included?: YouTube and YouTube Music add-free and within the background
Value: $14 a month
Reside TV: No

A person with a remote pointing it at YouTube TV.

Associated

Now is the best time to sign up for YouTube TV

There’s a lot occurring that makes this the best time to enroll.

Advert-free, for essentially the most half

If you wish to hearken to music uninterrupted, you will want full Premium

YouTube

It is clear that YouTube goals to supply Premium Lite as a extra inexpensive possibility for customers who dislike adverts however do not wish to pay full worth for YouTube Premium. When you hardly ever hearken to music on YouTube and like providers like Spotify or Apple Music, then having adverts on music movies may not be a big concern for you.

“We have been testing Premium Lite to verify we’ve got the best steadiness of options and advantages for these viewers who wish to watch most movies ad-free — whether or not it is gaming, comedy, cooking or studying,” YouTube mentioned in a blog post. “For customers who need ad-free music on YouTube and YouTube Music, plus offline and background play, we advocate the Premium plan.”

Premium Lite additionally would not allow you to obtain movies for offline use or play movies within the background on its app. As somebody who has been subscribed to YouTube Premium for over two years, I discover this a deal-breaker for Premium Lite. I subscribed to YouTube Premium within the first place to obtain movies for offline viewing throughout lengthy flights. I additionally steadily use background play to hearken to YouTube movies, like podcasts, whereas driving.

With that mentioned, YouTube Premium Lite stays a good possibility if the compromises in comparison with Premium do not trouble you, and also you merely wish to keep away from being overwhelmed by adverts on YouTube. Premium Lite is on the market for $8 a month within the US, and it’ll develop to all customers in its pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube additionally notes in its weblog publish that YouTube Music and Premium have reached over 125 million subscribers, together with trial customers.