Prime Video is starting an AI dubbing pilot program for choose films and sequence

In an effort to make films and TV exhibits extra accessible on Prime Video, Amazon announced that it’s testing an AI dubbing system that may translate choose content material on the corporate’s streaming service into different languages.

Amazon says that “AI-aided dubbing” will likely be obtainable in English and Latin American Spanish on 12 licensed films and sequence obtainable by way of Prime Video, together with “El Cid: La Leyenda, Mi Mamá Lora and Lengthy Misplaced.” That the corporate describes it as “AI-aided dubbing” fairly than simply AI dubbing seems to be key right here. Amazon says it is taking a hybrid strategy the place “localization professionals collaborate with AI.” A secure guess could be that Amazon’s AI system takes a primary move at producing dubs after which professionals edit them for accuracy and match.

Creating captions, subtitles and dubs is a reasonably massive enterprise, particularly now that streaming has elevated the variety of movies and sequence which can be made yearly and licensed to be seen all over the world. It is sensible that streamlining the method of creating content material extra accessible could be of curiosity to Amazon. The doable drawback is, at the very least for movie and tv, dubbing is finished by skilled actors. AI-generated voices have gotten extra lifelike over time, nevertheless it stays to be seen whether or not the common particular person will likely be okay with a big portion of their media weight-reduction plan being delivered by one thing human-adjacent fairly than the actual deal.

After all, possibly we’ll be educated to simply accept it as a result of will probably be throughout social media first. Amazon is not alone in leveraging AI to squeeze extra out of the movies on its platform. YouTube released a tool in 2024 that lets creators mechanically dub their movies in different languages once they add them, and extra lately, Meta announced plans to mechanically dub and lip-sync Reels on Instagram into different languages.

This text initially appeared on Engadget at https://www.engadget.com/leisure/streaming/prime-video-is-beginning-an-ai-dubbing-pilot-program-for-select-movies-and-series-190252188.html?src=rss

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