I don’t know a lot about you, pricey reader, however I can in all probability guess one factor: you don’t like watching commercials (shut up, advert lovers; nobody’s speaking to you). For those who’re one of many many, many ad-averse, you in all probability have an ad blocker installed on your devices, which is nice if you’re staring into the void of life’s many glowing rectangles as one does day by day for the remainder of their lives. However these blockers do little that can assist you out in the actual world if you’re touching grass or a grimy subway pole. If solely there have been advert blockers for actual life…
Ask and ye shall obtain, they are saying, and on this case, meaning ye obtain advert blockers designed to work with AR glasses for blocking adverts in actual life.
I have been constructing an XR app for a real-world advert blocker utilizing Snap @Spectacles. It makes use of Gemini to detect and block adverts within the surroundings.
It’s nonetheless early and experimental, nevertheless it’s thrilling to think about a future the place you management the bodily content material you see. pic.twitter.com/ySkFfF6rxS
— Stijn Spanhove (@stspanho) June 19, 2025
Above is an app being developed by software program engineer Stijn Spanhove for Snap’s Spectacle AR glasses. As Spanhove states within the above post on X, the app makes use of a mix of the Spectacles’ cameras and Google’s Gemini to determine an advert in your glasses after which slap an enormous blocker over them. Advert blocking shouldn’t be a novel concept, clearly, nevertheless it’s nonetheless fairly wild to have the ability to convey that ad-blocking tech out into the world. The app, identical to AR glasses themselves, continues to be a piece in progress, nevertheless it’s good to see somebody out right here extending the use case of a expertise that firms like Meta and Apple are betting big on.
My solely criticism, like some AR nerds, is that there are literally a whole lot of enjoyable issues exterior a typical block display screen you would use to obscure adverts, and a few of these issues are a bit of bit extra inventive. On X, one person suggests household pictures are native foliage—you understand, issues that don’t suck. Until you hate your loved ones, which is an entire different subject I’m not ready to unpack proper now. Cats could be enjoyable! Or puppies. I don’t actually care a lot what it’s so long as it protects my eyes from the scourge of Shen Yun adverts. But in addition, I’m an open-minded man, and perhaps you need all the things to be a Shen Yun advert, through which case, have at it, bud.
Spanhove’s app is generally only a enjoyable train at this level, but when Snap really brings its Spectacles to market in a broader sense—its newest model is developer-only—then perhaps we’ll see extra apps like this within the wild. For now, you’ll simply should take all of your adverts to the face, although, which is an L for us drained customers however an enormous win for Shen Yun.
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